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“The most important part of what you do on YouTube – the greatest optimization – is to make something great, and to love what you’re making.”   YouTube Playbook Guide, 2012

What is it

YouTube is a video-sharing website on which users can upload, share, and view videos.  This user-generated video content ranges from movie clips, TV clips and music videos as well as content such as video blogging known as vlogging or original short videos.  There are currently over 800 million users who visit YouTube each month.

Fun Facts

  • Over 800 million unique users visit YouTube each month
  • Over 3 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the US
  • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
  • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week

Getting Started

Best Practices

    • Create great content that is unique, compelling and entertaining or informative
    • Optimize the first 15 seconds of your video.
    • Include specific Calls-to-Action in the video.
    • Set a recurring schedule for your YouTube brand channel and maximize your production investments to optimize how often you are able to release new content.
    • Identify other channels with similar content and/or relevant audiences and work with them to create meaningful cross-promotion opportunities and collaboration videos.
    • Use YouTube Insights and analytics (i.e – Google Analytics [free] or Adobe Sitecatalyst for advanced data analysis) to better understand your audience, improve your content, and help you develop effective programming and production strategies.
    • Check out the Youtube Creator Playbook for advance tools and resources.
    • Be aware of copyright infringement.  Watch this silly, yet informative video from youtube on this.
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