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Social Media Platforms

A number of social media platforms exist that offer unique methods of communication with users.  This section will briefly offer a big picture of current popular platforms.  To find overall Social Media Best Practices explore here.  More in-depth information will be found on each platform here in the guide.  Due to the constant changing nature of technology, this guide will continue to adapt as well.


With over 900 million active users, Facebook is the most popular social media site.  On this platform, users, brands and organizations can build an online community through wall posts, status updates, pictures, messages and multi-media posts.  Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics and categorizes.  Page brands that have continual interaction with users produce actions such as comments, likes and shares in posts. Find additional information on Facebook here.


This site is considered a micro blogging service, where users can post short 140-character posts called “tweets.”  Building a virtual community through this platform includes seeking out users to follow, as well as gaining internal (LMU) and external followers, sending frequent tweets, retweets, links, photos and direct messages.  Find additional information on Twitter here. 


YouTube is a video-sharing website of which users can upload, share, and view videos.  This user-generated video content ranges from movie clips, TV clips and music videos as well as content such as video blogging known as ‘vlogging’ or original short videos.  There are currently over 800 million users who visit YouTube each month.  Find additional information on Youtuve here.


Foursquare is a web and mobile application that allows registered users to “check in” at different locations with the intent of earning virtual points and badges and ultimately “unlocking” their city.  For Student Affairs areas, groups can often offer coupons and discounts for those who “check in” to their office or building, creating incentive for visitors.  Additional content can be added to locations for “tips” or recommendations.  Find additional information on Foursquare here. 


This platform allows you to organized and share images, whose mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing.  Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections, comment on pictures or ‘like’ photos.  Find additional information on Pinterest here.


Instagram is a photo-sharing program where users can take a photo on their phone, apply a digital filter and share it on a variety of social networking services such as Facebook, Twitter and Tumblr.  On Instagram, users can build a community of followers as well as follow other users.  Currently this platform is only accessible on mobile phones.  Find additional information on Instagram here.


Blogs are a great method to explore when looking to create longer posts such as interviews, event highlights or general information.  Multi-media can be included such as slideshows and videos as separate posts or within longer posts.  Blogs sites such as Tumblr and Word Press offer a friendly user interface for creation, customization and gaining followers.  These platforms allow for content to integrate into Facebook and Twitter feeds.  Find additional information on Blogs here.


The majority of interaction on this site is employment related.  LinkedIn is a primary resource for personal, professional development, allowing colleagues to connect with each other.  On this platform one can also create a Group that offers discussions and networking.


Operated by Google Inc., Google+ is a multilingual social media site.  Features include “Circles” that allow users to organize people into groups for sharing across and “Hangouts” that offer group video chat possibilities for upwards to 10 people.  This technology allows for global interaction through video, as well as strategically messaging posts through circles.  Find additional information on Google+ here.

Source: via Satu on Pinterest

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