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Produce Quality and Accurate Content

LMU Student Affairs Best Practice:  Produce Quality and Accurate Content

Whatever social media methods your department chooses to continue/create, do it well and do it often.  Even if this is only one platform.

As found in the LMU Web, New Media & Design LMU Social Media Guidelines,

Frequent, but not too frequent

A key piece of engaging your community is posting regularly. If you only tweet five times a year, why would anyone follow you? Likewise, it’s overkill to post an event invitation followed by six reminder messages. Stay up-to-date, but don’t wear your users out. 

Bring value

There is value added with building community further with your target populations at LMU.  From a residence hall, service organization or overall department outreach, social media offers the ability to engage with the experiences of your  followers, readers, fans and users when you add value to them.  Ask yourself, what can these followers receive from your site they can’t get anywhere else?

Own your content

As a representative of LMU, there is more responsibility for university related pages you manage as well as your own personal networks.  Within the Student Affairs profession, the challenges of work-life balance, boundaries and personal relationships inherently already exist.  When one adds in social media, that line between personal space and work is blurred further.  Be aware that you are a professional who represents the university, you should also strive to find and use your personal voice.  Realize that there are real-world consequences for things that you communicate online, just as there are real-world consequences for how you conduct yourself on the job, in meetings and at official LMU functions.

Be accurate.

Mistakes happen.  If you make an error, correct it quickly and visibly. This will earn you respect in the online community.  As found on the LMU Web and New media Resources Policy

Section 3: Appropriate Content
Since the web is a communications channel and not every web page is regularly monitored by the University, it is the responsibility of the web author and the hosting department to ensure that the information they publish is current, accurate and in conformity with University rules and policies. In addition, the information must be directly related to that unit’s University function. In order to prevent the unnecessary duplication of information and inconsistency, web authors are required to link or reference syndicated data elements to ensure that original sources of information are utilized rather than recreating it on their website.

We are all very busy, but the worst errors occur when you are attempting to post something too quickly.  Online communities have a variety of opinions, so think twice about everything you post.  Use your colleagues, students and supervisors as your source for feedback when in question.  Always remember you represent your department and the University when you post on a departmental social media platform. Contact the social media workgroup if you would like to further explore your ideas or concerns at LMUsaSocialMedia@gmail.com.

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