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LMU Social Media Questionnaire

Web, New Media and Design June 2012

  1. Who is our target audience?
  2. What are we trying to achieve?
  3. What behaviors or outcomes are we trying to reinforce?
  4. Which social media outlets are we utilizing and why? What are the strengths and weaknesses of each outlet?
  5. How is social media integrated into our approaches and strategies with other digital communications channels (web, email, mobile, etc.).
  6. How are we using data metrics to inform our decisions and/or performance?
  7. How willing are we to have a public, unfiltered conversation?
  8. How far are we willing to go to give an honest assessment of our campus experience?
  9. What elements of our student experience are not reflected on our website or other materials? Fun vs. academic rigor? Community involvement? Our mission and values?
  10. What skeletons are in our closet that we know social media could discover?
  11. What will we/can we do if someone oversteps their bounds?
  12. Who holds the responsibility for monitoring your social media presence?
  13. What are the procedures for identifying and communicating questionable posts?
  14. Who (or what committee) holds responsibility for determining a course of action?
  15. What are the guidelines used for determining if a response is warranted?
  16. Who will follow up?
  17. How do we know if we are successful?

Other Considerations

o Adherence to existing university policies (web and other)
o Copyright/Fair Use Policies
o Terms of Service Agreements
o Graphic Identity Policies
o Computer/Internet Usage Policies

Advanced Users : Use the image/link below for further exploration of social media strategy.

Click image to open interactive version (via Simply Business).

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