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Assessment and Measurement

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and establishing university brands help spread word-of-mouth about student programs, services and resources.

It is important to engage in the constant assessment and evaluation of social media in order to be effective in utilizing the resources provided.  Below are a few ways that social media can be assessed:

Google Analytics: http://www.google.com/analytics/

How to track Social Media within Google Analytics: http://thenextweb.com/socialmedia/2011/04/25/how-to-track-social-media-within-google-analytics/

The Social Media Assessment: http://thenextweb.com/socialmedia/2011/10/19/the-social-media-assessment/

Social Media Assessment: http://www.slideshare.net/adamson/social-media-assessment-plan-and-report

5 Ways to Measure the Success of a Social Media Campaign: http://www.fuzzone.com/blog/919/social-media-marketing/5-ways-to-measure-the-success-of-a-social-media-campaign/

How to use Google Analytics: http://mashable.com/2011/05/24/how-to-use-google-analytics/

To learn more about how Citi Bank assesses their online community management, watch here:

 

Source: google.co.uk via MediaNewsinPics on Pinterest

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